Wednesday, July 30, 2008

Case studies in equestrian advertising

Sometimes products/ads just seem to miss the mark. Do you agree?

A BIT OF A FIB

A horse in a gag is probably not all that happy.



SIZE DOES MATTER
[Click image to see larger version]
A 15 hand "sport pony?" The seller states "he looks and feels much bigger."
I agree he probably "looks much bigger" than a pony, because however you slice it, 15 hands does not a pony make.



THANKS BUT I'VE SEEN ENOUGH

Three female butts, and we have the option to "click for larger image."
Are you kidding?



YOU CAN'T AFFORD ME!

[Click image to see larger version]

It may look like an error but there are a
surprising number of these million dollar horses on Web sites.
Anyone understand the seller's rationale?





BUT NOT IN A GOOD WAY


[Click image to see larger version]

By golly, he would stand out!




WHO NEEDS A RIDER?


The Dressage Simulator. Has the ability to do flying changes, leg yeld,
shoulder in, half pass, piaffe, passage, pirouette and dressage tests. My instructor often chastises me that "horses are not machines."
If live animals are wearing on your patience, here's your solution!



9 comments:

  1. I wonder if those breeches would make my butt look that good? ;)

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  2. LOL - these are all great. Now, if we can get my daughter's 12.2h painted pony up to third level, can we hang that kind of price tag on him?

    :)

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  3. OK, you just made my day. Very funny stuff!

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  4. Amazing testimony to the craziness of the horse world we all inhabit - heaven help us!!

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  5. Wow, that blue roan deserves front page billing on Fugly Horse of the Day. I also snorked my coffee at the happy mouth gag. However, I don't find the women's butts terribly objectionable, though I'd rather look at them in nice low rise jeans... Despite being required in dressage, white breeches aren't flattering and never will be. I don't care how hot someone's ass is!

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  6. White breeches are flattering on 3% of the earth's population, and they're all under the age of 18. I'm just not sure that is the photo I'd use to sell a pair of breeches, and esp not with the option to "go larger!"

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  7. Oh hell no, they shouldn't be using that picture to sell white breeches. They must have a pervert in the marketing department. The abbreviations under "colours" also make my head explode. It's not as if they didn't have the room for the extra letter in each word! I swear one day every ad is going to look like an LOL cat.

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  8. White breeches are why I decided to stop doing dressage. If I went out in mine I would blind everyone in a mile radius from the glare of all that white. So my decision was in the manner of a public service, not at all because I have a TWH and got tired of explaining to judges she doesn't trot. :-D

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