Friday, May 28, 2010

¡Ay, caramba! Horses in commercials

I love words (which is probably why I blather on so much here), and I read a blog called Fritinancy by writer and branding specialist Nancy Friedman. She writes about the use of language in advertising and has written a few articles about horses in commercials. This one has a great punchline!

He, Too, Is on a Horse

What's up with all the white stallions? First we had Old Spice's Man Your Man Could Smell Like ("I'm on a horse"). Now Bing gives us a smoldering caballero in possession of "LOS LINKS!"
Extended version of Episode Uno:

Episode Dos:

I love that the feckless Juan Carlos alone has a Castilian accent, and that Isabella rides the horse backward. But uh-oh: In Episode Dos, did you catch the novios' flight destination? ¡Ay, Díos mío, not Arizona! They'd better be carrying their papeles.
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  1. Can't view the video without friending the person who put it up.

  2. The first video says it's private, but the second is a laugh riot! At least the tack sort of matches. I love it when they have some sort of western bridle and an English saddle and a barelegged girl in a white dress--yeah, I ride like that all the time! *lol*

  3. Isn't it a nice change when advertising campaigns are entertaining and fun? Me gusto mucho :o)

  4. And the glue-on caterpillar mustache... how awesome is that? Thanks for the laugh!

  5. The second video is laugh-out-loud funny.

    The first time that my husband and I were watching the Old Spice commercial, I was like ho-hum, I don't care about all those things he is mentioning. I don't need my man to be like that. And then "now I'm on a horse". My husband looked at me with surprise and I said "oh no! They got me too!" Hilarious.

  6. I can't stop laughing! I am Hispanic surname (English is a second language to my dad), but I never learned the language. When I was 10, I went through a phase of watching Spanish soaps in a vain attempt to learn. So this is even funnier to me. It's all so wrong... and so right!


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