I like Smartpak despite the fact that after a brief "blog partnership" they kind of dropped me. What did I do? Probably just not hot enough in the social media world. NEVERTHELESS I like their products, and I just bought my Ariat Aptos short-sleeved shirt from them. Bob bought me my Romf shirt back when we were dating, and it is pretty discolored at this point. I thought the Ariat shirt was expensive until I priced all the others. Okay, so Smartpak's marketing is genius. I'd love to know what 20 year-olds are coming up with these videos, and also the "posters" they release every so often.