Tuesday, April 26, 2011

Rolex Preview: When you're buying custom boots...

You want a boot company that knows your discipline. So what's wrong with this ad? The company will be at Rolex....


25 comments:

  1. Yep, I'd have a lot of confidence in them there dresagge booties, that's fer sure.

    You know you might not mind it so much if the copy were not so professionally done otherwise.....

    ReplyDelete
  2. Top hat and tails with snaffle bridle????

    ReplyDelete
  3. Oh, spell check...how I love thee.

    ReplyDelete
  4. I can't quite tell.. but it looks like we're staring at the same horse/rider conbo for H/J, Dressage and Eventing.. which would lead me to believe that we're just looking at 3 shots of an eventer (apparently at Rolex) across all three phases? not three different disciplines.

    Sorta funny :)

    ReplyDelete
  5. oh lord, I didn't even notice the desagge loveliness.. I still say we're looking at the same eventer in all three pics..
    Explains the Snaffle bridle too.

    ReplyDelete
  6. How about "riding to the hounds" rather than "fox hunting". One is done with horses and hounds, the other can be done in a number of ways, including a 17 Cal. Center fire Remington or leg hold trap.

    ReplyDelete
  7. Yes, Anonymous. Top hat and tails with a snaffle bridle is common in eventing. That looks like Tara Ziegler & Buckingham Place in all three photos.

    http://www.flickr.com/photos/25422425@N05/4548923455/

    We saw her last year at Rolex. Maybe she is sponsored by this company?

    ReplyDelete
  8. They spelled "Paddocks" wrong..

    Padocks.. haha!


    Jamie

    ReplyDelete
  9. They spelled Dressage wrong too! Awesome... :)

    They should be writers for word verifications!

    Jamie

    ReplyDelete
  10. That's not the only misspelling in the ad. Look at the way they spelled "paddocks" in the top right corner.:)

    ReplyDelete
  11. I wear dresagge boots all the time! In fact, I wear dresagge boots every time I mount my hanohvaryan and ride to my ahreenah.

    ReplyDelete
  12. The artist, copywriter, editor, client and who knows who else all looked at that and kept going.

    ReplyDelete
  13. While they suck at spelling, I have to say they make beautiful custom boots. I know a couple of folks who have boots made by them. And relatively speaking, they are fairly affordable for custom boots.

    ReplyDelete
  14. LOL - dresagge - like how I feel sometimes by the end of a ride.

    I worked as a proofreader for a year so these things just leap out at me.

    ReplyDelete
  15. Oh, and I'd wear their Padocks in and around my padock and pashture any day!

    ReplyDelete
  16. Custom boots and custom spellings. I am not impressed, unless they also leave zeros off of the final cost.

    I know some teachers whose heads literally spin when they read professionally edited copy with spelling and grammatical errors.

    ReplyDelete
  17. What is a padock and where can I get one?

    ReplyDelete
  18. I chatted with the owner at WEG, he seems to know his stuff and makes gorgeous boots for under $600! These were just as lovely as those @ the Der Dau (sp?) booth for about half the cost (an none of the elitist 'tude)! The owner is from central or south america, can't remember which, so I'd chalk the spelling error up to ESL challenges! Definately stop by his booth if u get a chance!

    ReplyDelete
  19. The fox is not wearing his boots. Hee ;o)

    ReplyDelete
  20. Please do not buy these boots, they have a horrible reputation on COTH

    ReplyDelete
  21. meh, so they need a web content editor with a bit more english savvy...English is their second language but there is nothing I saw that would make me think their leather working skills are subpar. Truth be told, the fact that their website is even this nice for what started as small boot shop in Ecuador 100+ years ago is a testament to their craft. I think their boots may have just outgrown their marketing dept. :)

    ReplyDelete
  22. Shelby, here is a thread (one of them) that seems to be a common one on COTH http://www.chronofhorse.com/forum/showthread.php?t=242798&highlight=mundial

    The main complaint seems to be time to receive item (4-5 months), poor workmanship, poor fit.

    I don't have a dog in the fight, I'd be happy if they were a great boot. But even an ESL company should know how to spell the common equestrian terms if they're marketing in the US and UK...

    ReplyDelete
  23. wowza...you're right. Reviews are mixed to say the least... It's unlike me to not have perused some reviews before defending- thanks for the link! I guess since I work in international business with my territory being Latin America I see a lot of crummy websites put up by decent companies so I might have thrown them more of a bone than they deserved. At any rate, I wrote them an email (en espanol) respectfully mentioning a few of the more glaring errors. So I guess we'll see if anyone ever reads their "contact us" emails! :)

    ReplyDelete
  24. The other thing that is strange is they show a grey fox in the photo for fox hunting. Since that species can climb trees they are very rarely hunted by horse and hound? Weird!

    ReplyDelete
  25. Heather in FloridaApril 29, 2011 at 10:55 AM

    Yes - their website leaves little to be desired per the copy or, rather, lack of.

    However, I will say that their boots are beautiful. I have had mine for 2 months now. The craftmanship is gorgeous. They are breaking in well...and still look brand new, ride after ride.

    About the company - Roberto is the owner...they are based in Ecuador. The artisans that make the boots have about a 3rd grade education - however, their knowledge in boot making has been handed down, generation after generation. Roberto knows that the company's customer service needs help...and he's trying to get it more streamlined.

    What it comes down to - if you have the patience and time to wait for the boots...it's well worth it.

    ReplyDelete

Hi Guys, Your comments are valued and appreciated -- until recently I never rejected a post. Please note that I reserve the right to reject an anonymous post.